The Challenge.

Twyford Bathrooms had spotted a gap in the market to generate sales by devoting an entire range, Pure, to the independent bathroom retailer. The small independents had been consistently undercut on price by the big builders' merchants so this was a development that was sure to be a big hit with the little guys.

The Solution.

Grisdale Lesniak Swann developed a theme, 'Purely devoted to you', designed to unequivocally brand the 'Pure' range and deliver the single-minded benefit. The theme of 'love and devotion' was developed through press and direct mail with a series of eyecatching images delivering the 'love' message in the context of bathroom imagery.

The Results.

The range and campaign have been so successful that distributors simply can't get enough of it.