The Challenge.

To give customers tangible reasons to visit Bridgemere's garden and retail centre every weekend, without undermining the sophistication of the brand image.

The Solution.

The key benefit of Bridgemere lies in the diversity of the product offering - from plants to barbecues, to outdoor clothing, to gifts and more. We created a style that represented the essence of Bridgemere, featuring a series of characters whose purchases made them look like the head of a flower. The line 'Blossom at Bridgemere' was created to encourage customers to indulge their interests in gardening and outdoor pursuits in a day out at the site. A calendar of events throughout the year further consolidated the approach, ensuring that all tactical messages would be held together by a compelling theme.

The Results.

Our first ad for Mothering Sunday generated the highest sales ever in the restaurant, a record which has been broken twice by more recent adverts.