The Challenge.

EPIC Regeneration Services approached us to create an event for the Bentilee Community Housing development in Stoke-on-Trent that would attract local people to the launch of new sporting and leisure facilities for the estate as well as gaining positive media coverage on behalf of the company.

The Solution.

Grisdale Lesniak Swann came up with the idea of the 'First World Park Olympics', a series of oddball sports events involving the local community on the day of the launch. Events included frisbee-throwing, dog-stick throwing, five-a-side football with all five players roped together and park bench hurdling.

The Results.

The launch day attracted an attendance of over 1000, while £12,000-worth of media coverage for the event was generated from a mere £1000 spend in local press, on local radio and in the specialist regeneration media.