GLS serves up genital warts and pints of vomit in appetising new campaign for Lancashire Drug and, Alcohol Action Team.

Grisdale Lesniak Swann has added significantly to the flavour of a night out in the North West with a campaign warning of the dangers of over-indulgence.

A series of 48 and 6-sheet posters feature young people on a night out ordering the dire consequences of alcoholic excess: from a breathalyser and a 12-month ban to unprotected sex and genital warts.

While 6-sheets in urinals and ladies’ loos feature lip-smacking glasses of regurgitated lager, carrot and stomach lining accompanied by the line: ‘What will you be ordering this weekend?’

The campaign is designed to coincide with a government initiative to persuade young people to take water or soft drinks between their alcoholic drinks.

GLS Managing Director Alex Swann commented: ‘Research indicated that the only way to get through to problem drinkers was to bring them up short with a shocking, thought provoking image. I haven’t touched a drop myself since I saw the vomit execution!’

The campaign rolls out around the North West region throughout May
and June.