|
At GLS we have a firm belief in the power of marketing to achieve specific behavioral goals for social good. As with any piece of communication, achieving 'cut-through' and speaking to a target audience in their vernacular is essential. Without a complete understanding of the audience and proper market segmentation, achieving change is impossible.
GLS serves up genital warts and pints of vomit in appetising new campaign for Lancashire Drug and, Alcohol Action Team. Grisdale Lesniak Swann has added significantly to the flavour of a night out in the North West with a campaign warning of the dangers of over-indulgence.... MORE Learning and Skills Council North East The North East LSC region needed a bold, eye-catching campaign to engage and encourage the uptake of free Skills For Life courses. After all, the region, which covers Tyne & Wear... MORE Willowdene We were asked to produce a campaign promoting Willowdene Farm, a Shropshire-based rehab centre which deals with hard core drug addicts who've failed previous therapy... MORE
Connexions Grisdale Lesniak Swann was asked to produce a series of occupation-specific leaflets
that would highlight the different paths that could be taken in pursuing a desired career. The leaflets were to be targeted at both young people and parents... MORE |
|