Look at the history of great communication and you'll find a common thread. All the great communicators, from Caesar to Jesus, from Chairman Mao to Churchill, have based their approach on a simple formula.

Relevant + Entertaining = Effective.

As you may gather, it's not new.

But. But. But. But it is something that the lion's share of marketeers and their agencies have largely ignored. Which is why an estimated 95% of marketing spend achieves little, if any, effect. It's money down the proverbial plughole, in fact.

Successful marketeers throughout history, however (the 'few' as dear old Winnie would have said), have used this formula to great effect. Grisdale Lesniak Swann is one of that few. Our partners have developed this philosophy through their experience with some of the most effective communicators of recent times.

But, while all this might be very entertaining, you're thinking, where exactly is the relevance to you? The relevance, of course, is that you, too, can enjoy the effectiveness our clients have already benefited from.

So take a look at the case histories. And then you might feel like entertaining the thought of us yourselves.