Honda win for Grisdale Lesniak Swann

Holdcroft Honda has a number of showrooms in the North West region, and based on their own research insight Grisdale Lesniak Swann have produced an advertising campaign centred on promoting the positive and personal aspects of sales staff, with the strapline “People. Not salespeople.”

Further work is being carried out to establish a social media presence for Holdcroft, including the creation of a Twitter feed, as well as promoting the company’s work with local communities and volunteers.

This will link in with Honda’s wider environmental initiatives and “Do It” scheme, which is aimed at encouraging volunteering and community involvement across the UK.

Alexander Swann, partner at Grisdale Lesniak Swann, commented:
“It’s very pleasing to secure an account of this nature with a client that has a great presence in the region. It is an exciting chance to work with the Honda brand and it looks like we’ll take on extra staff as a direct result.”