The Challenge.

Chiltern Debt Management was experiencing a common problem for debt solutions providers: a massively oversubscribed marketplace. A relatively uneducated audience was also finding it difficult to differentiate between Chiltern's responsible management offering and the less scrupulous alternatives out there.

The Solution.

We developed a solution that gave the Chiltern brand immediate cut-through in the cuddly, reassuring form of Monty the Chiltern mole. But Monty the mole was not purely designed for awareness. He came with a compelling and relevant message, too: namely that Chiltern can help anyone turn a forbidding debt mountain into a manageable little molehill.

The Results.

The campaign, featuring in national press and online, has proved so successful that Monty is going to be popping up in all sorts of unexpected places as we continue to maximise the value of a brand icon that really has caught on with the public.