The Challenge.

To encourage members and staff of the Bankhall network, IFAs and mortgage brokers, to attend Bankhall-approved courses. The problem was one of inertia: the audience thought it knew all it needed to know about the courses on offer.

The Solution.

The solution was designed to jolt the audience out of its mood of complacency, based on the insight that Bankhall provides courses that are ‘right for you’, not the provider. Using the brand icon ‘The Bankhall Man’ was mandatory. We used this icon in both online and print, in a way that was relevant and compelling for our audience, delivering the promise of training that really could deliver better results.

The Results.

Talking of which, the results were outstanding. Training seminars were better attended than ever. And our execution became so popular with the organisation as a result that it continues to be used in training documents to this day.